My personal LinkedIn strategy

LinkedIn has always been a useful way to share my work and generate oportunities. I'm never as consistent as I'd like to be, since I don't really have anything to sell. But when I do post, something good tends to happen.

Here are some of my highlights:

-This post went LinkedIn viral, generating over 500 likes (It was also a ton of fun to write).

-This post directly resulted in freelance work with a founder who wanted me do something similar for their business.

-We used this post as the basis of a LinkedIn thought leader ad, which was seen by 40,000+ people

-This post got high engagement and resulted in a job offer.