Running a newsletter sent to 120,000+ subscribers

The MailerLite newsletter is a direct channel to customers and leads that we can use to build engagement. This is essential since engaged customers are more likely to stick with us over the long term.

I've written newsletter content since joining MailerLite over 4 years ago, and owned it for the last two. We use the newsletter to share blog posts, boost new feature visibility, drive webinar attendance, and promote sales.

-Sent to 120,000+ people
-~50% open rate
-1,500+ clicks per send

The newsletter is also a great opportunity to learn about our audience. We can see which topics resonate, which messaging they react to, and even run surveys to get direct answers to our questions.