Doubling down on data reports for more citations and visibility

AI has eaten up lots of clicks from informational search queries. But, data is still referenced frequently in AI answers, as well as linked to by other websites.

With that in mind, we decided to create 3 new data reports in 2026, with the goal of:

-Providing useful data to our customers
-Generating backlinks to improve our website authority
-Getting cited by AI tools -Building a library of first-party data we can add to blog posts and pages

We wrote three new reports:

-What's the best lead magnet for your business? We analyzed 41,000+ forms to find out

-What’s the average email marketing conversion rate? (300 million+ emails analyzed

-How many links should an email have for more clicks and sales? (300,000+ campaigns analyzed)

These reports worked as planned, bringing in over 20 backlinks and ranking highly on Google for their target keywords. We also used the data to refresh other articles which have brought in further links.

The reports also generated high engagement in our newsletter, suggesting that our customers are interested in the findings too.