Customer stories3 min read·Jul 13, 2026
Building MailerLite's customer story project
When I started at MailerLite we had just a couple of customer stories scattered around the website. So we built out a full program, with everything from selecting suitable clients to publishing and promoting the content.
We now have over 20 customer stories and a repeatable process for creating them. These stories get 100s of views per month and we've used the content in ads, landing page, blog posts and social posts.
We've also translated the stories into two languages and used the learnings to start building a case study for Polish language clients.
Plus, it's always a ton of fun speaking to people and hearing about how they use and benefit from our product.
